Keyword Research Services That Drive High-Intent Traffic and Leads
Looking for keyword research services? We’ll create a strategy that speaks directly to your ideal customer and optimizes your website for organic search results. Get a free content audit today to see where your gaps (and opportunities) lie.
Our Keyword Research Process
Don’t let the wrong search terms bury your website in search results. Trust us with your keyword research process. We’ll use our 10+ years of experience navigating the search landscapes to discover the keywords that target your ideal audience.
Initial Market Analysis
Apply to work with us, and we’ll initiate a quick consultation to review your business and objectives. Our goal is to understand your services, target audience, industry opportunities, and challenges and align the keyword research strategy with all this essential information.
Keyword Discovery & Evaluation
Our keyword research service uses advanced tools and techniques to identify the keywords relevant to your business and evaluate them based on search volume, competition, relevance, and user intent. We prioritize those most likely to attract the right audience and achieve your marketing objectives.
Keyword Strategy Development
With the right keywords laid out, our team develops a keyword strategy across your website and content. We make specific recommendations for on-page SEO adjustments, content creation, and meta tag optimization to improve your visibility for the chosen keywords.
Analytics & Reporting
We don’t treat keyword research as a one-off task. Instead, we regularly monitor your keyword strategy and report optimization suggestions based on changing search trends and performance data.
What is Keyword Research?
Keyword research is the process of discovering the specific words and phrases people type into search engines to find what they’re looking for. This foundational SEO task involves analyzing, comparing, and prioritizing the best keyword opportunities for your website.
Why is Keyword Research Important?
Keyword research shows what your target audience is looking for.
By optimizing your website for those specific keywords, you’re telling search engines that your website has exactly what people search for online, so you’ll show up higher in the search results.
Keyword research is critical to attract relevant traffic, boost your visibility, and reach the customers you can help the most.
How Does Keyword Research Work?
Keyword research is like detective work. We uncover what people genuinely search for and understand the “why” behind their searches to create content that speaks directly to their needs and drives qualified traffic to your website.
Here’s a quick breakdown of the process:
Brainstorm
Jot down words related to your business and offerings.
Research With Tools
Use keyword research tools and Google to uncover popular search terms and related phrases.
Analyze And Prioritize
Assess search volume, competition, and user intent to find high-potential keywords.
Cluster And Group
Organize related keywords into themes for targeted content creation.
What is Competitive Keyword Research?
Competitive keyword research analyzes the keywords your competitors target in their search engine optimization. This process helps you:
Competitive keyword research analyzes the keywords your competitors target in their search engine optimization. This process helps you:
Understand the industry keyword landscape
Uncover new keyword opportunities
Identify gaps in your keyword strategy
By examining the keywords for which competitors rank well, you can better strategize how to compete for similar terms, enhance your content, and improve your overall SEO performance.
This approach is mandatory for staying competitive in search rankings and attracting targeted traffic to your site. If you need help analyzing your competitors, contact us to hop on a call with one of our founders!
What is the Keyword Research Process in SEO?
The keyword research process is everything you do to select the words and phrases you want to optimize your website and content for. This structured approach ensures that your SEO is targeted and effective, and it typically involves:
Competitive keyword research analyzes the keywords your competitors target in their search engine optimization. This process helps you:
- 1. Understanding your audience
- 2. Generating keyword ideas
- 3. Analyzing search volume
- 4. Assessing keyword difficulty
- 5. Understanding search intent
- 6. Selecting keywords
- 7. Continually monitoring and updating
Looking For SEO Keyword Research Services?
The only thing worse than not doing SEO is doing it for the wrong keywords. At Smafz, we excel at keyword research. Work with us, and we’ll help you uncover the exact opportunities that can fuel your content and improve your SEO.